It’s that time of year again – the Cycle Show 2017 is just around the corner! On the 21st to the 24th September we’ll be exhibiting at the NEC Birmingham on Stand G10, amongst 280+ other cycle companies and manufacturers showcasing hundreds of brands.

This follows on from a highly successful show in 2016, with a record number of 29,000+ visitors, and importantly a chance for us to showcase the new BETD brand as part of the KMF Group. Furthermore we had the opportunity to meet Sir Alan Sugar who was visiting Pinarello, catch up with Danny Butler and Jason Bradbury also came to see us!

What you can expect this year

As a result, our stand this year is even bigger. We’ll be located in the retail zone, close to the eMTB Feature and showcasing our existing BETD product range (e.g derailleur hangers, linkage plates and hubs), our renowned crank arms, chainrings and spiders, as well as introducing our new Middleburn components following the successful acquisition earlier this year. There will be exciting freebies plus an opportunity for you to get your hands on some discount flyers!

Other event features include the BMX MTB show, the Bosch EMTB Test Track, Shimano Step’s E-Bike Village and refreshments at the Tour of Britain bar and cafe. Furthermore, if you’re on Facebook, Twitter or Instagram, tag us whilst at the show for the chance to win a free short sleeve cycling jersey!

Book your tickets to come and see us here!